About Us

Pawfect Diva was founded in April 2025 from the love and inspiration of Nina, a proud dog mom to a unique and cherished puppy named Diva. Her loyalty, affection, and sparkling personality brought to life a vision — to celebrate the deep, unconditional love pets bring into our lives and to honor them through something meaningful. 

Diva was born with a rare condition that makes her even more special — not weaker, but wonderfully different. Her resilience and light gave rise to a purpose beyond fashion: a mission to give back, uplift, and stand for every pet who’s ever needed a second chance. It became a calling.

Pawfect Diva was created to help make a difference — to support dogs in need, raise awareness for adoption, and fuel the fight for better futures through love, style, and community.

Join us on this journey. Together, we’re building more than a pet store. We’re building a movement. #PawfectDivaGivesBack